4 reminders for marketing this holiday season

I hope you are still stuffed from a delicious Thanksgiving meal spent with family and friends. Now that Thanksgiving has passed, it’s socially acceptable to get in the holly jolly spirit. It also means buckling up for the fierce holiday competition and executing your perfect marketing strategy. Here are a few things to keep in mind.

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instagram marketing tips: finding success on a fickle platform

It’s been almost six months since the newest Instagram algorithm interrupted our strategies, and it’s been an adjustment to retrain our brains and redefine success. So, full disclosure that these tips ring true, right now, but are subject to change, whenever Instagram feels like it.

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sliding into a customer’s inbox with improved email marketing

It’s been my experience that email marketing either works incredibly well or falls completely flat. There are industries that are predisposed to excel in email marketing — like retailers. But if you’re not offering a coupon code or reminding people about a sale, how do you create emails that people open, read and remember?

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branding: why defining before designing is so crucial

“Building a website without creating brand guidelines is like painting the outside of a house before renovating it.” And it’s so true. You wouldn’t paint your home before deciding if you wanted to build on or tear things down. The exterior paint is the final touch. It’s how you present yourself, or your home, to the world. Likewise, all of the digital marketing components Astute offers are just that: a vessel for you to yell loud and proud who you are as a company.

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5 ingredients for cooking up a killer digital marketing strategy

The world of digital marketing is full of unique opportunities and vehicles for your business to benefit from. But knowing where to start can be daunting. These five key ingredients function separately and together to cook up a killer digital marketing strategy.

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why company culture is good for your bottom line

In the past decade, how we market has evolved because who we’re marketing to has changed.  Most consumers today shop differently than consumers ten years ago. With the integration of technology in almost every aspect of our lives, expectations have changed— and so should our tactics. One of the most notable shifts is the desire for a consumer experience.

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marrying content to the perfect platform

Social media platforms have evolved over the years and will continue to do so, often stealing ideas from one another, seemingly offering the same abilities. And while the functions may be similar, there’s are unwritten rules for what’s acceptable for each platform…

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emoji overhaul and recall: how emoji marketing can keep your brand in customers' brains

A 2017 survey found that mobile communication is becoming even more visual with 71% of smartphone users saying they use emojis, stickers or GIFs when texting or using messaging apps. As marketers, we understand the importance of meeting customers where they are and mimicking trends we see them responding to. This is a clear shift in communication, one we can’t afford to miss out on.

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work less while managing social media: there's an app for that

There are a million and a half programs designed to make your social media game more efficient and more aesthetically pleasing. Even so, it can be hard to find one that works for your budget and goals. In my experience, both professional and personally, it’s been a process of trial and error. But here are a few tried and true applications that make my life a little easier. 

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unlimited pto or workaholic? the case for unplugging this holiday season

These moments are difficult to predict so I usually have to check my phone daily. I will admit, this is a routine I complete regardless of my work. I remember to scroll through Twitter and Instagram the same way I remember to breathe. But there are times even I am eager to unplug, disconnect and just remove myself from the highlights of everyone else’s life.

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mentors: irreplaceable cornerstones in a successful career

I asked the great folks in the social media world where they met their mentors. Was it a natural mentorship? One that grew out of shared passions, places of employment or career goals? Or was the relationship initiated by a program both parties participated in? Overwhelmingly the masses said their mentors were a natural progression, one without even a label.

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podcasts: a sinking ship or a successful maiden voyage?

There’s no question that 2017 was the year of the podcast. But this news nerd was slow to catch onto the craze. I don’t know if it’s my blind loyalty to visual media or my experience as a terrible auditory learner, but it was only this past Thanksgiving weekend that I gave this podcast trend a try, and I have to say, I think this trend, unlike the onset of shiplap, is here to stay.

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hashtag aesthetic: crafting your social brand

My sister is just four years younger than me, but when it comes to what apps people are using or social media trends, even as a social strategist, I feel old and out dated. So, when she mentioned to me a few months back the concept of strategically posting so that your profile on Instagram has a similar aesthetic...

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i wish I had a snack for every time someone used the phrase “snackable content"

6 Things I Learned at the AMA Higher Education Symposium

1. SEO-M-G:

I think for anyone not “traditionally” trained in digital marketing, SEO or search engine optimization, is not only hard to say, but hard to implement. I attended a few sessions that alluded to this dark horse strategy and I learned a lot.

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