Posts in Digital Marketing
4 reminders for marketing this holiday season

I hope you are still stuffed from a delicious Thanksgiving meal spent with family and friends. Now that Thanksgiving has passed, it’s socially acceptable to get in the holly jolly spirit. It also means buckling up for the fierce holiday competition and executing your perfect marketing strategy. Here are a few things to keep in mind.

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instagram marketing tips: finding success on a fickle platform

It’s been almost six months since the newest Instagram algorithm interrupted our strategies, and it’s been an adjustment to retrain our brains and redefine success. So, full disclosure that these tips ring true, right now, but are subject to change, whenever Instagram feels like it.

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sliding into a customer’s inbox with improved email marketing

It’s been my experience that email marketing either works incredibly well or falls completely flat. There are industries that are predisposed to excel in email marketing — like retailers. But if you’re not offering a coupon code or reminding people about a sale, how do you create emails that people open, read and remember?

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branding: why defining before designing is so crucial

“Building a website without creating brand guidelines is like painting the outside of a house before renovating it.” And it’s so true. You wouldn’t paint your home before deciding if you wanted to build on or tear things down. The exterior paint is the final touch. It’s how you present yourself, or your home, to the world. Likewise, all of the digital marketing components Astute offers are just that: a vessel for you to yell loud and proud who you are as a company.

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5 ingredients for cooking up a killer digital marketing strategy

The world of digital marketing is full of unique opportunities and vehicles for your business to benefit from. But knowing where to start can be daunting. These five key ingredients function separately and together to cook up a killer digital marketing strategy.

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