Posts tagged branding
branding: why defining before designing is so crucial

“Building a website without creating brand guidelines is like painting the outside of a house before renovating it.” And it’s so true. You wouldn’t paint your home before deciding if you wanted to build on or tear things down. The exterior paint is the final touch. It’s how you present yourself, or your home, to the world. Likewise, all of the digital marketing components Astute offers are just that: a vessel for you to yell loud and proud who you are as a company.

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