Posts tagged social media
5 ingredients for cooking up a killer digital marketing strategy

The world of digital marketing is full of unique opportunities and vehicles for your business to benefit from. But knowing where to start can be daunting. These five key ingredients function separately and together to cook up a killer digital marketing strategy.

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marrying content to the perfect platform

Social media platforms have evolved over the years and will continue to do so, often stealing ideas from one another, seemingly offering the same abilities. And while the functions may be similar, there’s are unwritten rules for what’s acceptable for each platform…

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work less while managing social media: there's an app for that

There are a million and a half programs designed to make your social media game more efficient and more aesthetically pleasing. Even so, it can be hard to find one that works for your budget and goals. In my experience, both professional and personally, it’s been a process of trial and error. But here are a few tried and true applications that make my life a little easier. 

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hashtag aesthetic: crafting your social brand

My sister is just four years younger than me, but when it comes to what apps people are using or social media trends, even as a social strategist, I feel old and out dated. So, when she mentioned to me a few months back the concept of strategically posting so that your profile on Instagram has a similar aesthetic...

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