Posts tagged social media management
emoji overhaul and recall: how emoji marketing can keep your brand in customers' brains

A 2017 survey found that mobile communication is becoming even more visual with 71% of smartphone users saying they use emojis, stickers or GIFs when texting or using messaging apps. As marketers, we understand the importance of meeting customers where they are and mimicking trends we see them responding to. This is a clear shift in communication, one we can’t afford to miss out on.

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work less while managing social media: there's an app for that

There are a million and a half programs designed to make your social media game more efficient and more aesthetically pleasing. Even so, it can be hard to find one that works for your budget and goals. In my experience, both professional and personally, it’s been a process of trial and error. But here are a few tried and true applications that make my life a little easier. 

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unlimited pto or workaholic? the case for unplugging this holiday season

These moments are difficult to predict so I usually have to check my phone daily. I will admit, this is a routine I complete regardless of my work. I remember to scroll through Twitter and Instagram the same way I remember to breathe. But there are times even I am eager to unplug, disconnect and just remove myself from the highlights of everyone else’s life.

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hashtag aesthetic: crafting your social brand

My sister is just four years younger than me, but when it comes to what apps people are using or social media trends, even as a social strategist, I feel old and out dated. So, when she mentioned to me a few months back the concept of strategically posting so that your profile on Instagram has a similar aesthetic...

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